Volvo Autonomous Solutions | 2023
Harald loves Bob.
In 2023, when companies talk about automation and autonomous vehicles, they tend to solely focus on the technical aspects and raw efficiency numbers. While extremely relevant, STARK wanted to add something to the conversation. We wanted to explore how our relationship with such technology could look in a humoristic setting. After all, most humans anthropomorphize our gadgets to a certain extent. But the core message addresses the skepticism that is sometimes heard in the conversation around autonomous vehicles – are we all going to be replaced by machines? Our client, Volvo Autonomous Solutions, is adamant that this is not the case. The future is a symbiosis between humans and self-driving vehicles. And this film explores how beautiful and funny that relationship will be.