The Manifesto film
Client Volvo Trucks North America
For the launch of the new Volvo Trucks model VNL, there was an opportunity to add a top layer to the communication based on the manifesto used in all other campaign material. Utilizing running footage from the launch, we crafted a brand piece with a heroic feel, grounded and humble, avoiding any sense of boasting. After sending the master edition for the first review, we received this reply:
– Loving this, making people tear up over here!
The film later became a crucial unit in the online launch.
Stampgatan 20A
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Sweden
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Sweden
