FL&FE - For a modern city

Client    Volvo Trucks

Product launches are something we've done many times, especially when it comes to cars and trucks. However, this time we faced a challenge, quite a big one. The trucks were yet to be produced, and there were no prototypes to film. The task was to visualize the two trucks in a modern city environment full of life, where they deliver groceries and heavy goods with lots of people moving in and out of the scenes. Our solution was to film the existing trucks in suitable locations and then completely transform them with computer-generated imagery (CGI). All the new features were created digitally. The result? Indistinguishable from reality. The trucks had a successful launch, and the films received significant views, shares, and comments.

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