Studiebesöket & Krisen

Client    AcadeMedia / ProCivitas

ProCivitas is one of Sweden's most prestigious high schools, where academic excellence and ambition are etched into its walls. Our task was to create a campaign film aimed at attracting new students to the school by promoting seven different programs. Targeting a young, social media-driven audience, we proposed a comedic approach and produced seven sketches showcasing the ambition and skill of the average ProCivitas student. The campaign has generated hundreds of thousands of views and engagement across various versions and platforms, introducing a fresh storytelling style to the ProCivitas brand.

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