Each year, Autoliv hosts its grand AMM convention, which typically kicks off with a captivating opening event film. STARK was tasked with creating this playful, engaging, and enjoyable film to highlight Autoliv's global presence. The collaborative construction of a Hot Wheels car track, traversing every part of Autoliv’s organization and factory, was made by Autoliv's employees.
A catchy theme song was then specially written, composed, and recorded for the film, adding to its unique charm. The film was shot in the style of a music video, featuring the artist Prince, who also attended the event.
Stampgatan 20A
411 01 Gothenburg
Sweden
Holländargatan 20
111 60 Stockholm
Sweden