The Autonomous Co-worker

Client    Volvo Autonomous

What is an autonomous industry? How does it work, and how do these new inventions affect the operators' everyday lives? In a campaign for Volvo Autonomous Solutions, we produced a series of films exploring and educating the public about autonomous trucks being field-tested in a Norwegian limestone mine.

For the awareness part of the campaign, we wrote and produced a short “mockumentary” about how we as humans tend to anthropomorphize vehicles. Shooting on location in Brønnøy, we were given a tremendous opportunity to create a film that both entertains and educates the public about autonomous vehicles. We were able to tell a heartwarming, humorous story rooted in the type of world Volvo wants to create.

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