The force

Client  Eleiko

Eleiko is a global leader in the world of barbells and strength equipment.
To build excitement around the launch of a new generation of barbells, Eleiko teamed up with Stark to create a bold teaser campaign designed to spark curiosity and highlight the brand’s deep roots in professional strength and weightlifting.
The result? A series of striking teaser videos rolled out across social media over several weeks—generating buzz and anticipation leading up to the big reveal.

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