The all-new Volvo VNL

Client    Volvo Trucks North America

We had the opportunity to create the launch films for the all-new Volvo VNL, handling everything from concept and storyboards to final production. Two full production teams scouted locations and filmed in the Nevada desert and North Carolina for over a month. In addition to stunning natural scenes, the production also involved helicopters and race cars, truly capturing the essence of the American countryside and culture.

The project's secrecy made it a demanding exercise, but the excellent collaboration with our clients and colleagues in the States made this job a delight. The result was epic, and its impact resonated worldwide.

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